Adliterate calls for a rethinking and move back to powerful brand monologues. He argues powerfully that this shift towards working with empowered consumers is anything BUT an argument against brand monologues. I give a lot of links to Richard cause he's f'ing brilliant (for an old timer - grin). Worth a read.
Skitch is the SHIT. I have been a long proponent of Snapz Pro X on the Mac. But no more. Skitch kicks its ass. I can grab screenshots, annotate them and share them quickly, effectively and easily. Brilliant. Send me a comment if you want an invite. But I only have 2. Kate is rumored to have 50! ;)
Do you have a Flogging program? LOL. Johnnie Moore points out this great link to a video on how to deploy forced blogging inside your organization. If you enjoy, follow or support KM practices in any way, you have to watch this video. Love it.
What can Jazz bring to planning? The meme huffer brings it home with Mingus.
But to bring my list home is no-one other than the ubiquitous Gavin. Want to understand what drives social media? A very smart woman told me the other day that local is what is immediately available to us. Gavin builds a smaller world for me to share.
Okay. I'm implementing Link Tuesdays. Where I can pull together some of the great, crazy and mind boggling posts that I want to link to but don't have the time (or skill) to pull into a larger in-context post.
Greg Verdino brings it home with some wonderful how-to videos from Common Craft showing beginners the basics of the new social media realm. Check out Social Networking in Plain English or Wikis in Plain English.
Kate leads into the above thread with 9 easy, social media steps to get beyond fear and laziness in marketing. Great tips for anyone getting into the game. Love her approach to finding ones passion and working from there.
On the planning front, we can learn everything we need from South Park. Yup. You read that right. Richard Huntington pulls no punches on his blog and this is a great example. Such a simple story about underpants underlying a call for more accountability in the planning field. How solid are your briefs? (bad pun intended.)
Katie and Matt are going at it regarding our approach to planning. They point to chaos as a better model. I quote, "To exercise maximum influence in a complex system, we have to give up our pretentions to control every part of it."
Look ma, I posted!
Image Credit: eschipul
Lewis Green honored me along with some amazing names the other day. Namely: Cam Beck of ChaosScenario, Gavin Heaton of Servant of Chaos, Mario Vellandi at Melodies in Marketing and Becky Carroll of Customers Rock. I was amazed to be included in such a list.
Lewis in turn asked each of us to pick the 5 bloggers that make us think.
It's not a fair task. And likely I am leaving out so very many even after cheating and going over the 5 number. And I've tried to leave off those who've already been nominated.
Ardi XIV: I'm a new reader to Pieter Ardinois' blog. His writing verges on a stream of conciousness at times and it forever expels me up back into the world, gasping a cold breath and suddenly awake.
Get Shouty: This post made my brain hurt for a week. Katie's love of chaos, numbers and philosophy are a deadly and amazing combination. But be careful. Her ideas are radioactive. There's no going back.
Justin Kirby: I subscribe to Justin in a number of locations. He's running rampant through my bloglines. But the link on the left is to my favorite Kirby location. It's his podcasts on engagement marketing. Have you listened to the Greg Calle or Alan Moore interviews? Do. Brilliant.
Matt Moore: EngineersWithoutFears is, frankly, an even better blog name than craphammer. Love it. But I must warn you. Matt has the ability to make me think so much my brain actually implodes. It's very messy and means I can only read his blog once a week with a surgical team standing by...
Johnnie Moore: I'm a Johnny Moore stalker. But lucky for him I'm on a different continent. He is one of the first blogs I began reading consistently. I love how he mixes industry news with philosophical discussions and quandaries. And his RSS feed means I don't have to stand in the rain with binoculars. ;)
Charles Frith: Punk Planning. I must admit that the name had me picturing an angry-at-the-world drug-hazed psychotic rambling of a site. And the experience isn't that far off. Only Charles is so amazingly well read and articulate. He's going to take over the world one day. Are you ready?
Richard Huntington: Mr. Adliterate. Anyone reading my blog for any period will likely have seen me launch more than one post off of a topic I was following on adliterate. It helps that he's at the top of my bloglines alphabetically. But it's also that I consider him close to a role model for my own foray into this crazy world of communications.
Paul Paetz: The Anti-Marketer, himself. Paul actually taught me what market disruption is. And his blog remains an amazingly insightful view into disruption at play in the market around us.
Okay. Anyone I forgot can now lambaste me in public, cry, remove me from their bloglines or even send me airline tickets to distant locales so they can beat me up in person. I highly recommend that last option. Far more satisfying for all parties!
The rest of you named above can now have award 5 (or more) bloggers each. Or... Or... I'll send YOU a one way ticket to Canada! Don't make me do it!
(I'm hoping to be back in the saddle again soon. After 3 years, we are working to reposition our agency and launch a new presence online. More updates to come on this, unless someone takes pity on me and shoots me first. please.)
Two posts a day. The craphammer is in meltdown! Actualy, I'm just late to post this. It's Blog Tipping time, or rather, it was. This month I looked deep into my blog roll to find a few gems some of you may not be aware of.
As always, the format is to identify why I recommend each of these sites and then to offer one tip to each.
I love in-your-face, tell it as it is people, blogs and porn. But the only blog I follow that had the balls to post the Food Porn video would be Jason. Great stuff. And a site any planner should follow, Romanian or otherwise. And the best part is I finally managed to get a link to the Food Porn video onto Craphammer.
Tip: Comment back to commenters!
Okay. I recently called Andy an American so one could assume this is to beg forgiveness. And while there might be some truth to that, I would argue that I've been following Andy's blog for a long time and it's one of my first stops. The focus on surprise as a tangible element in successful campaigns is brilliant and has the added benefit of keeping his blog exciting and fun to follow.
Tip: Put a Canadian flag on your blog somewhere! ;) ;)
Okay. Paul has been going at it a lot longer than me. But he's taken some time away and recently re-launched and re-focused his blog around disruption. And he kicks it all off with an insightful and well-balanced post about Starbucks and the challenges they face. Recommend stopping by if you haven't in a while.
Tip: keep posting!
Tags: blogtipping
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I recently met up with one damn smart cookie from my past. She is now a planner at a large agency in the local area. I took her to Dangerous Dans here in Toronto. I don't think she will ever be the same.
Interestingly, she has not taken to the blog-world yet. So I told her I would share some of my recent favorites with her. And now I've decided they are likely of value to many of my readers as well. Here you go, Renee.
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Everyone is talking about this "You" concept. Time magazine being just the tip of the iceberg. But have we really stopped to consider what it means when it comes to advertising? Paul has. Check out his awesome Mad Avenue Journal article. I refuse to link directly to Madison Avenue as they don't allow commenting or conversations. Sucky. |
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I can't even fathom speaking about planning without a link to the insatiable Russell Davies. If you are a planner and haven't checked out his planner wiki, then... then... yer lame! |
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Okay. Co-Creation is the shits. It's that simple. I've written about this before. But now I just learned that there is a wiki where you can see the samples from the co-creation manifesto and even add in details! |
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Finally. The myths of Loyalty. Does it really cost more to acquire a new customer than keep an existing one? Ipsos Loyalty aims to bust a lot of common loyalty myths. How much does acquiring new customers really cost vs. retaining existing ones? |
Did I miss anything? I know I have a bunch of you planners out there. Time to delurk and share some resources! Or punch your blog! No shyness allowed. You work in advertising! ;)
Tags: You Generation, Planning, Co-Creation, Loyalty Myths
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