CrapHammer

The end of craphammer

A little over a year ago I set out to launch a project.  For months I would do everything in my power to work on anything else under the sun. The project scared me. There was no client. There was no one else to blame if things went wrong. And frankly, it was too close to my heart and my purpose.

Friends and associates stepped forward on every front. Without them I never would have been able to make this project see the light of day. Some designed logos for me. Others built the back end. Some stepped forward to help me on my first mini doc for the new site.

I wanted to document, speak with and understand the most passionate people I could find, whether they be artists, parents, circus performers or gardeners. I wanted to find and understand these people. I wanted to know what it was like to be them and share their motivations, tools and outlook with the rest of us.

Craphammer was a fun and key part of my professional life that has been dormant for far too long. So now it is time for me to let go and turn my attentions to the mostpassionate.ca.

I hope you will take a minute to stop by and check it out. I'll save a place for you there.

 

An extra helping of dementia, please.

I've been watching a lot of socially focused PSAs of late.  And I hate to say this but most of them are dreadful.

I was just watching the one with people carrying logs around for Greenpeace and had to sigh to myself.  And then a friend sent me the following and I wanted to slap someone at Zig/Greenpeace.

Embedded Video

I wish more organizations would look for opportunities to partner with demented but talented and caring individuals like Dr. Octagon.  What an amazing piece.  But no.  Let's go and spend money putting out some more PSAs that no-one will remember.

Squeeze my apple and what do you get?

Greenpeace has launched greenmyapple and is looking to involve the blogosphere in the effort.

I was surprised by the lack of any spoof on the Apple White Ads but see now that the idea is to get people to create their own ads. They've done a neat job at creating a unique technorati tag and even providing ways to spread the campaign.

Based on my most recent discussions with Kate, the only thing missing is a blog badge.

It's the targeting of the campaign that I found most interesting. The idea of putting pressure on manufacturers has proven to be less than effective in the past. By comparison, it's proven quite effective when activist organizations attack the distribution channels. ie: In the paper industry, very few firms were interested in coming to the table until the big box stores agreed to not carry certain types of paper. Suddenly everyone was willing to discuss saving the rainforest all the way down the supply chain.

Be an interesting one to watch.