First, an amazing shout out to Mark and Claire as planning-ness 2011 was beyond inspiring. This event remains the top planning/strategy conference on the planet and I look forward to attending every year.
If there was one theme from this year's planningness, it was about flipping the AIDA model on its head and to start with action. I had the honour of finally meeting Adrian Ho from Zeus Jones face to face and his presentation carried the shift in strategy/planning to its ultimate conclusion - less is more.
Production as strategy
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