Never Say Never

First, I want to say what a joy it has been to be a part of the growth and changes at Twist Image.  It's been an awesome journey with some wonderful peeps and a great list of awesome Canadian brands.  In the year and half I've been there, we've gone from having no Strategy group to having one of the best Strategy/Planning teams in the industry.  I'll admit that as Director of Strategy I might be a bit biased but I'd pitch my team against any team in Toronto.  They truly rock.

A few weeks back, I had to make a big decision. I chose to accept an offer to be VP, Digital Communications at Thornley Fallis.  I start on the 13'th and am really looking forward to working with them to expand their digital and integrated offerings.

Now I need to eat some crow.

While my title does not contain the words "Social Media" (because I would have been flamed alive), I do need to come clean and say that a large practice of the team I will be working on is just that - Social Media.

So while I still don't think we should hire "social media strategists", it's only fair to conclude that much of my argument is and was flawed. I would continue to argue that Social Networks are a media channel and that Social Media is in fact not, but it is likely a semantic argument at best.

I may just end up in the 40 over 40 list.  But I'll leave that to Gavin to decide.  ;)

Let the flames commence.  I deserve them.

[Image Source: Gabriel Thomas]