The Creative Brief.
A topic that strikes fear into the hearts of some.
And rabid devotion in others.
What does it mean to question the Creative Brief?
What can we learn by tossing back the covers and looking at how we and others in our industry approach and use the brief?
Jasmin from my team recently decided to explore this topic in more detail and some totally awesome folks agreed to be interviewed.
We hope you find these findings as valuable as we did.
The Creative Brief: A Research Project
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