Good agencies do not hire Social Media Strategists

 

I was meeting with a pretty awesome dude recently.

And he brought up how a local digital agency was looking for a Social Media Strategist.

The job description "read like a dream."

I reminded my friend of an often cited rule of thumb in our world.

"Trust no one with Social Media in their title."

A day later I find myself still contemplating this interaction.

Is it wrong for an agency to want to cash in on the social media fad in business?

After all, what agency worth their salt is not trying to get ethnography or anthropology into their DNA?

But I had to conclude that my gut was right.

It would be akin to hiring an HTML Strategist back when the web was booming.

After all, everything and everyone was doing stuff with this new HTML thing.

And today, HTML remains an importation foundation and building block for digital.

But imagine having that title in your CV in today's climate.

Or worse, introducing someone with that title to a client.

Not good.  

You might as well wear a sign that says "we are clueless".

My apologies to anyone who currently has Social Media in their title.

Worry not.

Even if I am right, past job titles in LinkedIn are easy to tweak and change.  ;)

[Image Source: Wheezy Jefferson]