Seductive Interactions

I recently stumbled across this wonderful presentation from Stephen Anderson titled "Seductive Interactions".  Hat tip to Michael

Seductive Interactions (Idea 09 Version)

View more documents from Stephen Anderson.

Slide 81 is a simple yet powerful statement for why design matters in a world of focus groups, usability testing and efficiency over all things human.

This presentation reminds me of the Yahoo Pattern Libraries for Communities.  There was a great presentation on game theory some time back and how it applies to building products/communities online but I can't seem to dig it up again.