What Spammers Know That We Don't

We are all working like mad to develop location based services and technologies. Phones that know where the nearest cool coffee shop is, discount coupons that apply to a store you just snubbed and walked past.  I believe it is considered to be a multi-billion dollar opportunity and the salvation of the mobile industry.

But frankly, we are sucking eggs and doing next to nothing while a few key individuals are proving you can mine for location based gold today with free or near-free resources.

Spammers Innovating Faster than Hi Tech:

The Real Estate, Online Pharmacies and Porn Spammers have once again proven they are leaders in adapting new technologies to their annoying purposes.

I tweeted the following:

And within minutes I received a follow from KatyFStewart.

She offers one link on her page.  To this site:

 

Should I be promoting her Twitter account?  Should I have clicked through on a link from a semi-naked nubile photo?  No.  Of course not.  But will I be alone?  Nope.  Guaranteed.  Not only that, I would bet that many a media person would cry to get even 1/10 of the clickthrough and conversion rates these people are achieving.

Not Just Porn:

Tweet the name of a city and you will undoubtedly get a sudden increase in followers.  Why?  Because the real estate industry is not about to be left behind by the porn industry.  Quite a few real estate agents appear to be using auto-subscribe services to add you as a friend in cities they do their work in.

These are services that listen for a set of keywords and once it finds a match with any twitter user in the world, it sends that person a follow request on your behalf.

Let me be clear. I hate auto-subscribe services.  It's like paying someone to get you more friends.

That said, it does make me wonder.  Do we really need fancy and expensive GPS and high tech solutions or could we just better monitor and respond to the contextual content people are providing in their tweets and status updates?

Brilliance:

What I love about [what] Ms. Stewart is doing (real name likely Amanda Hogsbottom) is that they are using simple, free and contextual tools to mine twitter and facebook.  Then they are doing simple (and free) IP sniffing from their website to provide an end to end contextually relevant and highly personalized (location based) solution.  Something the big brands are spending hundreds of millions of dollars to achieve with likely far less success.