Why ALL brands have to play in social media

I recommend watching the presentation embedded below from Universal McCanns in full screen mode.  They completed a study in September of 2008 involving a global audience of over 17,000 respondents showing the emerging power and influence of social media and consumer to consumer recommendations.

They are not allowing downloads.  Took me 15 minutes to screen capture every slide.  Oy.

Universal Mccanns When Did We Start Trusting Strangers

View SlideShare presentation or Upload your own. (tags: digital web2.0)