Overview of Users, Objects and Goals Exercise:
Most
organizations are able to provide some level of detail on the
organizational goals for a project, but rarely are the value for and
needs of the target audience well defined. This exercise gives me
insight into the different requirements of internal and external
stakeholders/users and actually creates a checklist at a very detailed
level for a feature review/requirements assessment. All from the point
of view of the end audience.
I've been using this process as a kickoff for a number of digital engagements of late and thought I would share it. The link above presents my approach, guidelines on how to implement it yourself and links to the templates I use to present the outcomes and learnings from the session.
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