Say Hello to Ellen!

I'd like to introduce everyone to a wonderful woman and a new blog that just popped onto my radar.

http://www.ellendiresta.com/

Ellen has a serious and deep background with marketing.  Nothing new there, eh?  But there's something different about Ellen.  I met her at Overlap08 - a self-organized conference at a retreat center in upstate Connecticut with a focus on Design and Innovation.  Beyond being a sharp cookie, her work is anything but top-down and her perspective on engaging customers to generate real insights was eye opening to say the least. 

In fact, she refers to herself as "an innovation and growth strategy consultant."  And the focus of her work "is connecting consumer insight to opportunities to create value for my clients."

Woot!

Here are a couple articles on her recently "gone public" blog that I recommend checking out:

• How an aversion to saying "I don't know" is killing innovation
• Innovation through storytelling