I wanted to share a resource devoted to delivering the "inside scoop on digital media and social media for Canadian marketers." It is OneDegree.ca and was recently re-launched by the vivacious and intelligent Kate Trgovac and her partner in crime Rosemary Rowe. It's a hefty and insightful resource for marketers up here in the great white north (and I'd suggest even around the globe.)
Here are some articles that you may have missed and are worth a review:
- Using video to promote B2B marketing (and optimizing video for search engines)
- A brilliant review of Jaffe's book (loved his defense of "communication")
- Monica's comprehensive 3 part series on crowdsourcing (finally, something with real-world examples notated throughout!)
Disclaimer: I am a contributor to OneDegree and I even invested in it. Just like the spray-painted hair guy on TV who is "also a client!"



