Paul McEnany, Gavin Heaton and I are back with another episode. This time we invited Katie Chatfield to talk about her viral Mountain Dew brand campaign in New Zealand. You can see part of the campaign that has accounted for over 25% growth of the brand this year alone.
Here are the highlights from Gavin:
- Sean leads us out and straight into trouble -- man-style trouble. Well, you will see what I mean. (0:00)
- The Grim Reaper's ugly assistant drops by (2:55) to introduce our special guest star, Katie Chatfield (3:45), talking about some of her great recent work for Mountain Dew
- Paul unpacks his thinking around extreme sports, brand association and niche marketing without swearing once. True (7:02)! But then, he was the one who brought up paedophiles in the first place.
- Sean gets the chance to imagine himself in Captain Kirk's tight fitting velour sweater and showcase the great William Shattner's efforts at hawking Commodore 64s way back when home computers were a revolution (8:43).
[embedded video follows]
Updates via Email
Updates via RSS
