The Strategy Love-In Continues

Shouts out to Katie, Gavin and Sacrum who together have been keeping this thread on strategic models alive and kicking.

My last model was of the infamous lego variety.  And it generated some really neat feedback.

My purpose in creating it was to define how the traditional findings from a brand strategy impact the more tactic/idea focused models being discussed.

A brilliant friend, however, commented on the lack of insight in the model.  And I concur.  It made me realize that my brand strategy approach was beyond broken.  The jump from brand strategy to campaign tactics was ridiculously large.  And the lack of consistent insight across both was ludicrous.

Katie recently posted a new version of her 'building digital connections' model.  I was interested to note that hers also grew in the area of insight. But she also added in some other neat elements as well.

I highly recommend you all read her post.  Her tease about "intelligent insights" has me squirming to know more.  I've sent Gavin to dig through her garbage in the interim.

Flickr Source:  creativity+