Conversation Age in Tag Action

Been researching trends for a client.  Came across this quote from 2006, thanks to Bernice!

"Witness some other old-school taglines:  Brylcreem's 'A little dab'll do ya,' 'Please don't squeeze the Charmin,' Avis' 'We try harder,' AT&T's 'Reach out and touch someone' and American Express' 'Don't leave home without it,' to name a few.  They were all statements from the brands to the consumers-if not outright commands.

By contrast, here are some recent tags: 'My Life, My Card' (American Express), 'The power of all of us' (eBay), 'Your potential, our passion' (Microsoft), 'Your choice, your Chase' (JPMorgan Chase) and 'You can do it. We can help. (The Home Depot)."

source: Intelligence Gathering, Brandweek, Todd Wasserman, 06-19-2006

Powered by Qumana