Power up your brand aftertaste!

Brand Refreshment

It all began with a simple image.  A seemingly powerful way to take a brand foundation and move to the tactic or big idea level.

Then it became a love-in but with amazing results.  Behold a model that better encapsulate the point where the business needs meet the consumer needs without losing the core of what adliterate had originally proposed above.

I love this model.  Now my struggle is how to capture the foundational elements.  How do I generate the story from which everyone operates so as to engender a clear understanding and consistent launch point for the brand?  For example, we develop a number of core pieces with any brand strategy.  How do these relate to this simplified view?

I took at stab at this below.  Note.  It's 2am and my head is buzzing from VizThink1 (not to mention the beers) so take this with a grain of alcohol... er, I mean salt.

What is a Brand Aftertaste?

And now.  For something completely different.  Well, sort of.  Thanks to Kate for this Ze Frank find.

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