CrapHammer

Social Media Monitoring: Finding Relationships

It's finally out! Our paper (deck, really) on using SM Monitoring to find relationships. We wanted to do more on the qualitative front but ran out of time/cycles. We dug enough to show the people we are finding are likely of value to the brand.

Social Media Monitoring - Finding Relationships

Love to know your thoughts/reactions.

How to be a Creative Leader

Want to be a great leader?

Watch this video.

The Creative Leader – What To Do When the Way’s Not Clear from Ben Stone on Vimeo.

I love Michael too much.  I think I have a man crush.  :)

Sean

Rethinking Digital and Social Marketing for the Arts

Or the five hardest questions I've ever been asked.

Rethinking Digital and Social Marketing for the Arts

The presentation that I gave today to the International Society for the Performing Arts.

The PlanningNess Flip

First, an amazing shout out to Mark and Claire as planning-ness 2011 was beyond inspiring. This event remains the top planning/strategy conference on the planet and I look forward to attending every year.

If there was one theme from this year's planningness, it was about flipping the AIDA model on its head and to start with action. I had the honour of finally meeting Adrian Ho from Zeus Jones face to face and his presentation carried the shift in strategy/planning to its ultimate conclusion - less is more.

Production as strategy

View more presentations from Zeus Jones

Beautiful High Speed Train - Japan

I fell in love with this movie taken from a high speed train in Japan.

I've often had negative reactions to the kaleidoscope effect applied to films and music videos. 

But this was just plain magical.

 

Shinkansen ver.2 from daihei shibata on Vimeo.

Some sage (and needed) advice on social media ROI

It was so refreshing to see this slideshare from 22 squared.

I'm not sure how I missed it until now!

A hat tip to Eric for flipping this my way.  And he is right.  Slide 10 rocks.

The True Value of Social Media

View more presentations from 22squared